Our Story

ProCura Real Estate Services is an award-winning real estate development and management company whose mission is to elevate people’s quality of life.

Since 1979, ProCura’s forward-thinking projects have redefined skylines and the urban living experience across western Canada. The company does it through a unique ability to envision, develop, and reimagine spaces – thoughtfully connecting them to the lifestyles of the people who inhabit them. Its signature: Advanced sustainability driven by innovative technology.

Notable recent projects include: the reimagining of WSP Place, corporate home to an A-list group of companies, including one of the world’s largest engineering firms; the award winning LEED® GOLD-CS Certified Intact Insurance Building; The Mayfair on Jasper luxury apartments; and the visionary mixed use development now taking shape at Century Park.

And that’s just the beginning.

ProCura’s future project pipeline consists of multiple urban locations in Edmonton, encompassing over 1.4 million square feet of land holdings, over 4.4 million square feet of developable space, and over 6,900 multi-family units.

Our Mission, Vision & Values

ProCura’s purpose goes beyond building and operating great buildings. Our mission, vision, and core values guide everything we do.

Our Mission
To elevate people’s quality of life.
We build spaces, develop buildings, and provide services that improve the quality of lives of as many people as possible.

Our Vision
To create communities through real estate innovation – inclusive of commercial, residential, property management, and customer service.
We do more than develop and operate buildings – we create communities that people are proud to call home, work in, and visit.

Our Core Values

Grit
Both passion and perseverance are part of our DNA, it’s what has driven us to this point and will continue to drive us in the future.

Intrapraneurship
Greatness comes from within an organization, from the people who are on the front lines delivering results. We encourage their thought leadership, fostering a culture of innovation from within.

Integrity
From our buildings to our people, we do things right even if it takes us more time and resources than anticipated.

Relationships
People are at the core of any business and ours is no different. Whether it’s our team, partners, vendors, or tenants, relationships are of utmost importance to us.

Generosity
We believe in giving back, serving our communities the same way our communities have served and supported us.