Our Story

ProCura Real Estate Services is an award-winning real estate development and management company that has been shaping Alberta’s real estate landscape since 1979. With demonstrated expertise in delivering diverse projects—from luxury developments to affordable housing—across acquisition, design, development, construction, leasing, property management, and sales.

ProCura has successfully completed in the last two decades over 2,500 multifamily units and 2 million square feet of residential and commercial real estate, underscoring its ability to create value across all market segments.

ProCura ensures each project aligns with current and future real estate needs, delivering developments that are both impactful and enduring. By combining innovative design with practical solutions, ProCura has earned a reputation for creating landmark properties while maintaining a strong commitment to community-focused, sustainable, and inclusive housing options.

Investment

ProCura Real Estate Services combines over 40 years of expertise and a trusted network of relationships to deliver exceptional investment opportunities in Alberta’s real estate market. Edmonton stands out as a long-established rental housing market, driven by its diverse economy, government presence, and steady population growth. These factors ensure consistent rental demand, offering investors strong and stable returns.

By partnering with ProCura, investors gain access to a proven leader with unmatched credibility and market insight, delivering projects that align with Edmonton’s evolving opportunities to ensure sustainable growth and long-term value.

Our Mission, Vision & Values

ProCura’s purpose goes beyond building and operating great buildings. Our mission, vision, and core values guide everything we do.

Our Mission
To enrich lives with spaces that foster connection and belonging.

Our Vision
To shape thoughtful, inclusive communities for today and tomorrow.

Our Core Values

Passion: Pride in what we do drives us to work smarter, persevere, and achieve success.

Creativity: We foster innovation by empowering our people to lead with ideas and create new possibilities.
Integrity: We are committed to doing what’s right, even when it requires extra time and effort.

Relationships: Our business is built on strong, meaningful connections with our team, partners, tenants, and communities.

Generosity: We give back to the communities that support us, serving with gratitude and purpose.