ProCura’s progressive vision is guided by ProCura’s owners, George and Sherry Schluessel, and is carried out by a talented team of professionals who are equipped with specialized knowledge and driven by their passion for professional and personal growth. Each team member is empowered to continuously pursue new ideas and share fresh perspectives, propelling ProCura towards its mission of elevating people’s quality of life.
Since 1979, George has been recognized as one of Alberta’s most influential contributors in the real estate development industry. He directs and leads acquisitions, negotiations, and developments, including design, strategic growth, capital allocation, asset management, and partnership opportunities.
George has been instrumental in piloting the company through numerous downturns as well as significant growth, to where ProCura is now recognized as one of the largest private transit-integrated landowners in Alberta. In 2008, George was named one of Alberta’s 50 Most Influential People by Alberta Venture Magazine in recognition of his significant impact on the growth of Edmonton and Calgary.
With nearly 30 years in real estate, Sherry applies her extensive industry knowledge, expertise, and insights to drive and maintain ProCura’s impressive growth. She provides mentorship and coaching for the company’s strategic planning, sales and marketing, partner relations, and business development.
Believing strongly in renewal and reinvestment in urban neighbourhoods, Sherry’s leadership enabled the completion of signature projects, such as Mayfair Village South, one of Edmonton’s largest attainable housing developments, and the redevelopment of the Intact Insurance Building, which received the BOMA BEST® Gold and LEED® Gold – Core & Shell certifications.
In 2014, Sherry founded Signs of Change, a charitable initiative advocating partnerships between businesses, communities, and not-for-profit organizations. To date, Signs of Change has raised over $400,000 for youth-focused charities. Sherry was recognized as one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network.
Colin is responsible for ProCura’s Accounting, Finance, Human Resources, Information Technology, and Legal departments. Prior to joining ProCura, Colin was the Vice President of Finance and Operations at one of Western Canada’s largest private real estate owner & operators. He contributed to the company’s growth from a start-up operation, to large-scale operation with over 300 apartment buildings operating in 14 urban and rural centres, and helped close over $1.25 billion worth of financing transactions during his tenure.
Colin graduated from the University of Lethbridge in 2002 with a degree in Management and obtained his Certified Management Accountant designation in 2004.
Danish is responsible for managing ProCura’s financial position and securing the company’s financial strength. He applies his expertise in forecasting to ensure the feasibility of future development projects while building and maintaining relationships with lenders and investors.
Prior to joining ProCura, Danish developed his career in the banking and financing industry and acquired a Masters of Business Administration from the University of New Brunswick.
Matthew leads ProCura’s in-house legal team, providing practical legal advice, expertise, and direction on all legal matters. He joins ProCura from one of Alberta’s most respected law firms, where he obtained over four years of experience in general practice with a focus on dispute resolution (litigation), construction, and municipal law.
While acquiring his law degree from the University of Alberta, Matthew also studied international law in The Netherlands. Prior to his legal career, he worked in university administration and studied English Literature, Computing Science, and Philosophy.
Jason is responsible for the delivery of ProCura’s best-in-class resident and tenant services. He applies his organization and expertise in leading the company’s team of dedicated commercial and residential Property Management professionals.
Jason brings over 15 years of experience in Alberta’s property management industry to ProCura, working in leadership roles with one of Canada’s largest real estate development & management companies and a prominent apartment real estate investment trust. He obtained a Business Management Diploma from MacEwan University, holds a membership in the Real Estate Council of Alberta (RECA), and is a candidate for the Certified Property Manager®(CPM) designation with the Real Estate Institute of Canada (REIC).
Sam leads a team of project managers that oversees the development of ProCura’s new projects, from early design stages through construction and completion. He has over 17 years of experience in commercial and residential construction including high-rise and interior fit-outs. Sam also spent several years working on multiple civil, heavy civil, and industrial projects in Alberta.
Sam holds a Bachelor’s degree in architectural engineering, is PMP® certified and is a Professional Quantity Surveyor (PQS) from The Canadian Institute of Quantity Surveyors. In addition to his Project management education and experience, Sam is also a professional in contract management, change management, claims, engineering coordination & management, procurement, and estimation.
Matt is responsible for developing, producing and maintaining the strategic delivery of ProCura’s marketing presence. He brings a broad set of business-to-consumer marketing skill with a specialization in marketing strategy, marketing communications, and brand development.
Prior to joining ProCura, Matt developed his marketing career in the highly-competitive hospitality industry and contributed to the aggressive growth of two well-known western-Canadian companies. His work on 14 successful restaurant openings in a progressive management capacity introduced him to the real estate industry, where he has applied his marketing expertise to elevate ProCura’s brand and project marketing profile. Matt holds a Bachelor of Commerce from the University of Alberta.